[cs_content][cs_section parallax=”false” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text]Everyday more and more people start up a business and hope that it will improve and generate money either at the short run or at the long run. But what we fail to realize is that we are actually the architects of our own future.
What we create as business will only succeed as blossom by our own making. We need to also understand that before we can make the profit that we want or have our business flourish as expected we need to put in some work/effort. Most people will say that hard work pays and I agree, but I can argue that because if hard work was the basis of making money then bricklayers, carpenters and the likes most be millionaires by now. (if you catch my drift) Don’t get me wrong, am not saying that the phrase is wrong. I would rather work smart than to work hard. Rather than cut my coat according to my size, I would cut my coat according to my material.
Ok. Having said that, let’s see how we can work smart to make more money for our business. In every business what translates to money are customers. So if you have a service to provide and there are no customers or customers that are aware of such service. Take it from me you will not sell.
How do you get customers to be aware of your services and in turn patronize you?
This question often times are not addressed by start-ups and even the existing businesses. Most people just believe that once they get out there they will find a customer. Some that are aware of the need to solve this question often times get it wrong with the approach they implore. I will give some examples and you be the judge.
Coca-cola advertises a lot but Seven up hardly does. You hardly see any advert of Seven up anywhere and yet the drink sells. But the difference is that Coca-cola has put the product out there so much that it has become a house hold name, a brand. So much that even if you want to buy any soft drink from a store, the first drink that come to mind is Coke. Right? OMO detergent, Raid insecticide, Indomie nuddles, Panadol, Bic, Mr Biggs and so on. I know you get the point. All these products have become brands and house hold names.
We all know that creating and paying for a billboard or TV advert/commercial or radio jingle might be way off your budget. But these days the internet has given us so much room and leverage to push our products and services to the customers through the social media platforms, websites and other mediums. But is that enough?
You need more than the social media platform to get a customer to try you out. You need to engage the customer and keep them engaged and also your relationship with the customer now comes to play. Like coke, you need to brand your name into each and every customer that sees your product or service. QuickServe puts your service or products direct to your customers and place you right in front of them, literally they will be carrying you with them anywhere they go. (Sounds familiar?)
I will rather cut off the middle bro-ha-ha and place my product/services right in the pocket of a potential customer and literally be a fingertip away.
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