How important and relevant is your business or services to your customers?
Business relevance is one of the most important elements to having a successful business. When you set up a business and provide services which most people would be interested in, the next step is to know hoe to be relevant so as to attract the required customer base for such business to survive.
There are few steps to take, and they might be seen as not relevant or too expensive to embark on. But we will take a look at one that is not expensive and also very relevant to your business.
The reason most businesses don’t survive for long is because the owners forget they need to actually be in the faces of the consumer for that product or service be noticed. One very expensive way to do that is to advertise on the different platforms available and believe me, they are pretty expensive. The different media options are as follows;
1. Television: this will be seen by many people but all depends on the time slot selected by you and obviously time slots are driven by popularity and thereby setting the costs for it.
2. Radio; similar to Television, they are also determined by the time slots and the rate go high depending on the followership by listeners.
3. Print Media; How many people actually do read papers these days? People have switched to their computers and smart phones
Having no. 3 in mind, you have to put your business and services where you have more people and that is the computers and smart phones.
“One very expensive way to do that is to advertise on the different platforms available and believe me, they are pretty expensive.”
From all these, you will agree that you need to have a presence on the internet so that people who are potential customers can have your business in their pockets and get your details as fast as they can dial the number associated with it.
The best way is to list your business in an active business directory that pushes notifications to visitors to their site and converts them to actual customers.